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Dynamic email marketing material showing various products to different subscribersPredictive suggestions recommending products before consumers searchAutomated projects triggered by specific behavioral signalsReal-time budget allowance to the best-performing innovative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, outshining typical project standards.
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